#advanced ROI measurement

[gandhitechnowebsolutions]

Measuring Social Media ROI: Advanced Analytics

Measuring social media ROI requires a sophisticated approach that goes beyond surface-level metrics.

[pintadorartist]

Call The HOUSE OF REPRESENTATIVES to REJECT the SAVE ACT

TLDR: Bill US HR8281, the SAVE Act, is a bill that would require anyone registering to vote in federal elections to provide proof of citizenship, and if passed, could disenfranchise numerous eligible voters who can’t provide the proper documentation when filling out voter registration forms.

While last year it was killed under the Biden Administration and the Democrat-controlled Senate, Republicans this year now have control of the Hosue, Senate, and the Presidency (Although with a slim majority); there are plans by House Speaker Mike Johnson to reintroduce the SAVE act again

However, a specific date hasn't been selected, but I ask that you take some time to tell your Representatives and House leaders to vote no on the SAVE act.

CALL TOOLS:

Fax:

Find your rep:

Use the HOUSE.GOV website by going on there, entering your zip code, and you will find your rep's profile with a link to their website; then, you should be able to see their contact info; I recommend that you call their Washington phone number.

And that same contact page should also list their fax number.

I also recommend that you call the HOUSE Leadership as well

CALL Scripts:

Hello, Senator [Senator Name], my name is [YOUR NAME], and I am calling to express my strong opposition to H.R. 22, the so-called "SAVE" Act.

While this bill is framed as a measure to combat voter fraud, it is, in reality, a voter suppression effort that creates unnecessary barriers to voting and disenfranchises millions of Americans.

If passed, the SAVE ACT would affect:

Up to 150 million Americans who do not have a passport.

Approximately 69 million women citizens who do not have a birth certificate with their current legal name on it.

Elderly Americans are the least likely to hold passports.

One of the foundational values of our democracy is the idea that every person is entitled to a vote – a say in the direction of our nation.

Rather than advancing harmful legislation like the SAVE Act, I urge you and congress to focus on protecting and expanding voting rights by supporting measures such as the Freedom to Vote Act and the John R. Lewis Voting Rights Advancement Act.

Petitions:

[xxsycamore]

'𝐂𝐀𝐔𝐒𝐄 𝐈𝐌 𝐎𝐍 𝐅𝐈𝐑𝐄

↬ ❤  You make Roy's number one dirty fantasy come true.

Roy Mustang x f!Reader • rating: E (MDNI) • tags: Fetish; Fetish Clothing; Skirts; Secret Relationship; Sex in a Car; Semi-Public Sex; Teasing; Fondling; Hand & Finger Kink; Vaginal Sex; Creampie; Dom/sub Undertones • wordcount: 2,183 • masterlist

And the rest of the world could disappear and I wouldn't care

'Cause I'm on fire.

(namesake song by Stateless)

a/n: Don't rewatch fma years later if you've become a writer somewhere along the way. You'd have something you want to get out of your system and it will be embarrassing.

"Are you cold, Lieutenant?"

Like a switch that's been flipped, Roy's tone changes once he finds himself alone with you. It was just a second ago when he gave the chauffeur an order, quick and straightforward, putting a start to the two-hour-long ride and shutting the metal cover of the partition that provides privacy to the backseat. Of course, you're accompanying Roy today - it's just you - and having known that in advance, while your Colonel's brilliant mind was at work crafting military plans, yours was coming up with plans of its own. Ones that are quite different in nature.

Your heart rate had quickened the moment you found yourself in the vehicle with Roy. No, even earlier than that. With hot blood pumping through your veins, there's no way you could be cold as per his question. But Roy is oh so perceptive when it comes to you; caring in the way the question rolled off his tongue, colored by his noticeably softer tone.

He's asking you because you're still wearing that long black coat over your uniform today, neatly buttoned all the way up, even if the sun did its best to warm up the earth so that the hours around noon offer weather that is rather pleasant.

And if you said you are cold? What would he do then?

With a well-measured chuckle, you slip into your more casual persona, remembering that you're now behind closed doors, so to say.

"Quite the contrary, I was thinking of taking this off now."

Over the rustling of clothes, your ears pick up on the small humming of part-curiosity part-confusion leaving Roy's mouth. The shared seat is rather cramped in the most perfect way, making your efforts at brushing past Roy's form inconspicuous as you strip off the overcoat. You need his eyes on you for what is about to follow.

You make sure you're half turned to the Colonel as you rise yourself off the seat so you can not only shrug it off your shoulders but also discard it completely to be half-decently folded and soon-to-be-forgotten, at your other side.

"Ah, that's much better—" The words are not yet fully out past your lips before Roy reacts. Your smile widens with mischief as you're granted a few silent seconds which stretch out to a blissful eternity, full of staring freely at Roy's expression. That's the face of a man getting a hard-on, if you know one.

Roy's deep dark eyes are wide with surprise, glued at your lower half, mouth slightly ajar. You're waiting for him to return the gaze. When he finally does, you're witnessing a new shift in his mood.

"What are you wearing, Lieutenant?"

Playing coy, you run a hand across your hip, from knee to the hem of that piece of clothing that seems to have captured Roy's attention so immensely. You swear you can hear the hitching of his breath as you graze the material with the tips of your fingers, barely dragging it higher up your hip than it already is, revealing more of your bare skin underneath.

"Oh, this? I found my old uniform at the bottom of my closet the other day, and… I made some adjustments."

The cheap lie of your casualness is see-through, when Roy can tell the effort behind those modest adjustments. What once was an ordinary part of your blue Amestrian state military uniform has been diligently reshaped into something so wicked and out of place with the attributes it once bore.

At least, that's how most people would see it.

You know that it's clear as day to Roy that you've actually taken care of everything to the tiniest detail; the thin silvery edges along the front pleads and the slit on the left side.

"A miniskirt?" Roy's chuckle is him regaining his composure, and his glove-clad hand palming the ball of your knee is his barely contained interest. It's hard not to part your legs right there and then, almost as if this is the signal you've been waiting for.

"A tiny miniskirt! C'mon Colonel, where is your enthusiasm? This is me showing commitment and loyalty to your high ideals…!"

Playing with fire, you take Roy's hand and guide it upwards to the subject of the conversation. The warmth of your skin is still penetrable as you can feel Roy's burning touch where it comes in contact with it. You egg him on, despite the time and the place, or maybe exactly because of the risk they carry.

"You can treat this as a preview, for the day you finally reach your goal…" You reach out a hand to caress his face, but Roy is quicker, catching it in his grasp.

"Here's my enthusiasm."

With a swift manner, you find yourself manhandled into the position Roy desires, seated on his lap - with your back to him.

Relentlessly, Roy's large palm is laid on the place between your shoulder blades as he pushes, making you bend forward.

You grunt, less out of discomfort than of surprise weaving along with pure desire pooling in your abdomen.

"It's quite short, isn't it? Are you even aware that you're giving me a flash of your underwear right now?"

It's firm and matter-of-factly, Roy's tone, as he sends shivers down your spine, forced to realize you're no longer in control of the speed of events. He could pull out his cock right now and you'd obediently sit back without protest, only able to lament the loss of the rest of the teasing you never got to inflict on your Colonel.

You all but feel his gaze on your ass, the lack of contact killing you as you feel your legs begin to slightly cramp from holding the position. Perhaps your hyper-concentration is what lets you know he is taking off his gloves right now, the faint, familiar sliding sound of the thin material indicating things you can't even wrap your mind around despite being all the same ready for. Luckily Roy doesn't leave you hanging for much longer, even if his next action rips out an embarrassing gasp out of you.

"Ah—"

Sensing his big, strong hands suddenly coming to grasp and grope the globes of your ass through the material of your skirt, or at least the part it does cover a part of, you shamelessly feel desire seeping wetly inside your panties, staining them right where Roy's gaze is bored into. You're all on display for him, and you like it, in combination with the way he squeezes and pulls your asscheeks apart, that's your confirmation. That's exactly what Roy's dirty fantasies were made of, and you're making them all come true right now.

At this point, you should've expected the small slap he gives your ass, but nonetheless you still flinch when Roy leaves a faint imprint of his palm on your cheek.

"Turn around for me."

Without skipping a beat, you shift your position between his long legs, eager to be welcomed in his embrace. Roy lets you straddle him, your legs coming to rest on either side of his, and inevitably your tiny miniskirt rides up even more.

Roy lets out a low humming noise, palming your newly exposed heat through the underwear, and you can tell he felt the wet patch stained with your arousal. He guides you to sit down on him comfortably, but instead of relaxing, you tense up as soon as you feel his raging hard-on tenting his trousers.

You really made him diamonds, a smirk playing on your face with the thought, despite how progressively lightheaded you get. Perhaps there's still room for a witty remark or two before he steals your ability to form coherent words.

"On a second thought… I think I might be rather cold in this skimpy thing…"

You reach out to find his hands, wanting to guide them on your body again, but Roy barely needs the encouragement. With your hands on top of his, he traces the skin of your thighs, exposing you in a lie as he feels how hot your flesh is the more he nears the apex of your thighs.

"Caress me, Roy… set me on fire with your touch…"

The call of his name does things to him you can only vaguely imagine by the way his lower lip slightly twitches. You can tell he's been craving for you to call him by his name in the sea of formality surrounding your daily lives. Right here and right now, he's your Roy; he wants to hear it again and again, and you make use of knowing it well.

"I'll take good care of you, then."

Unzipping his trousers, Roy distracts you with a long-awaited kiss as he makes quick work of his garments, freeing his aching cock. True to his word, his hands continue to roam on you, under the short coat of your uniform, then under your skirt; fingers sticking in the hem of it, toying with it but never taking it off. That's good, that's what you made it for, he needs to enjoy seeing it on you to his fullest.

In contrast to how much he takes his time caressing you, the way he puts your panties to the side is all but cruel and rushed, as if the barrier separating you offends him.

You expect him to shove his cock in you in a heartbeat, but he has other plans. Wrapping an arm around your waist, he maneuvers you up again so your glistening lower lips are only slightly grazing the tip of his cock. So close, yet so far from becoming one with him.

"You're going to pay for doing this when I can't get my fill of you."

Hearing those words, you suck on a breath, eager to know what he means. He gives you the answer without having to ask.

"Nothing to bend you over on. Not enough room to fuck your beautiful thighs."

You mewl as you finally feel his warm hand on your bare heat, wetness pooling on his palm as he rubs your folds in a way that isn't even remotely enough to spark satisfaction.

Maybe he's right, this is cruel of you; the images he paints in your imagination are all too vivid and dreamy when the only thing you can think of is presenting himself to him, enticing him to finally, finally-

Before a loud moan can escape your throat, Roy's hand clasps around your mouth, sealing it shut so no sound can leave. The other he uses to push you down on his cock, piercing you with it on one swift, long thrust.

You pulsate around him, walls tightening and refusing to relax as if afraid he'll deprive you of this pleasure as quickly as he gifted it to you.

Roy doesn't take his hand off just yet, knowing all too well that you have a lot more of those sweet sounds in you that are not suitable for the risky situation you're currently in. Paying attention to the volume of his own voice, he whispers more filth against your nape, bringing forth goosebumps.

"Relax so I can finally fuck you like you wanted to. That's what all of this was for, right? You wanted to be pounded good?"

Feeling Roy beginning to move you up and down on his cock, you can barely think of giving him an answer, but maybe your body does the speaking for you anyway.

"One day I'll seriously have you wear these things around me all the time. Would you mind then, I wonder? Or would you be getting off on the thought of how much you rile me up everytime I catch a glimpse of what's under your skirt?"

Tears pricking at the corners of your eyes with how good it all feels, his dirty promise, or this little taste you're given of how such a scenario would play out, you do your best to follow Roy's movements as you fuck yourself on his cock harder than how he tries to make you.

The fierce look he gives you with those dark, lust-clouded eyes, is already driving you closer and closer to the edge, and you want to drag Roy together with you. In an attempt to seal his lips with yours, Roy shows mercy and removes his hand from your mouth, changing it for his own mouth.

His low grunts are something you'll hear in your head for days, as he erupts in you right as you fall in the abyss of pleasure, meeting him halfway. His scorching hot semen shoots in you in several pumps as you helplessly tremble in Roy's arms, trusting him to catch you when your body goes limp with pleasure.

He calms down from his high gradually, petting your back as you continue to cum around him.

Not pulling out just yet, Roy kisses the last sparks of afterglow from your lips, making sure you both enjoy this moment to the fullest.

At least until the next time you both can indulge in those perverse fantasies again.

Taglist: @arsnovacadenza @ale-teodora @kimi00twin @otomelady @privilegedpancake @g-kleran    @pumpumnnnp @thesirenwashere @ravenarld @kimmy-banana @devonares @galaxyprison @sadshaxk @starshards26 @thewitchofbooks @acethephoenix256 @ikevamp-shrine-2 @nad-zeta @crystal13unny @keen19thcenturygoatsstudent @lordsister @ikemen-banshou   @themysticalbeing @otome-scribbles @rhodolitesrose @coornn @kpop-and-otome @queen-dahlia @kisara-16 @chaosangel767 @ikemenlibrary @queengiuliettafirstlady @aurora-morning @aquagirl1978 ​ @ikemenlover24 @mcofthemansion @joy-the-reader @katriniac @ikemen-writer @tele86 @lovely-bubb1es @aria-chikage @babyblue0t7 @rhodoliteschaos @shrimpy-kitsune @nightghoul381 @xbalayage @lucyw260 Let me know if you want to be tagged/untagged!

[fatehbaz]

"defending civilization against bugs"

lol the mosquito sculpture

see Pratik Chakrabarti's Medicine and Empire: 1600-1960 (2013) and Bacteriology in British India: Laboratory Medicine and the Tropics (2012)

---

Sir Ronald Ross had just returned from an expedition to Sierra Leone. The British doctor had been leading efforts to tackle the malaria that so often killed English colonists in the country, and in December 1899 he gave a lecture to the Liverpool Chamber of Commerce [...]. [H]e argued that "in the coming century, the success of imperialism will depend largely upon success with the microscope."

Text by: Rohan Deb Roy. "Decolonise science - time to end another imperial era." The Conversation. 5 April 2018.

---

---

---

[A]s [...] Diane Nelson explains: The creation of transportation infrastructure such as canals and railroads, the deployment of armies, and the clearing of ground to plant tropical products all had to confront [...] microbial resistance. The French, British, and US raced to find a cure for malaria [...]. One French colonial official complained in 1908: “fever and dysentery are the ‘generals’ that defend hot countries against our incursions and prevent us from replacing the aborigines that we have to make use of.” [...] [T]ropical medicine was assigned the role of a “counterinsurgent field.” [...] [T]he discovery of mosquitoes as malaria and yellow fever carriers reawakened long-cherished plans such as the construction of the Panama Canal (1904-1914) [...]. In 1916, the director of the US Bureau of Entomology and longtime general secretary of the American Association for the Advancement of Science rejoiced at this success as “an object lesson for the sanitarians of the world” - it demonstrated “that it is possible for the white race to live healthfully in the tropics.” [...] The [...] measures to combat dangerous diseases always had the collateral benefit of social pacification. In 1918, [G.V.], president of the Rockefeller Foundation, candidly declared: “For purposes of placating primitive and suspicious peoples, medicine has some decided advantages over machine guns." The construction of the Panama Canal [...] advanced the military expansion of the United States in the Caribbean. The US occupation of the Canal Zone had already brought racist Jim Crow laws [to Panama] [...]. Besides the [...] expansion of vice squads and prophylaxis stations, during the night women were picked up all over the city [by US authorities] and forcibly tested for [...] diseases [...] [and] they were detained in something between a prison and hospital for up to six months [...] [as] women in Panama were becoming objects of surveillance [...].

Text by: Fahim Amir. "Cloudy Swords." e-flux Journal Issue #115. February 2021.

---

---

---

Richard P. Strong [had been] recently appointed director of Harvard’s new Department of Tropical Medicine [...]. In 1914 [the same year of the Panama Canal's completion], just one year after the creation of Harvard’s Department of Tropical Medicine, Strong took on an additional assignment that cemented the ties between his department and American business interests abroad. As newly appointed director of the Laboratories of the Hospitals and of Research Work of United Fruit Company, he set sail in July 1914 to United Fruit plantations in Cuba, Guatemala, Honduras, Costa Rica, and Panama. […] As a shareholder in two British rubber plantations, [...] Strong approached Harvey Firestone, chief executive of the tire and rubber-processing conglomerate that bore his name, in December 1925 with a proposal [...]. Firestone had negotiated tentative agreements in 1925 with the Liberian government for [...] a 99-year concession to optionally lease up to a million acres of Liberian land for rubber plantations. [...]

[I]nfluenced by the recommendations and financial backing of Harvard alumni such as Philippine governor Gen. William Cameron Forbes [the Philippines were under US military occupation] and patrons such as Edward Atkins, who were making their wealth in the banana and sugarcane industries, Harvard hired Strong, then head of the Philippine Bureau of Science’s Biological Laboratory [where he fatally infected unknowing test subject prisoners with bubonic plague], and personal physician to Forbes, to establish the second Department of Tropical Medicine in the United States [...]. Strong and Forbes both left Manila [Philippines] for Boston in 1913. [...] Forbes [US military governor of occupied Philippines] became an overseer to Harvard University and a director of United Fruit Company, the agricultural products marketing conglomerate best known for its extensive holdings of banana plantations throughout Central America. […] In 1912 United Fruit controlled over 300,000 acres of land in the tropics [...] and a ready supply of [...] samples taken from the company’s hospitals and surrounding plantations, Strong boasted that no “tropical school of medicine in the world … had such an asset. [...] It is something of a victory [...]. We could not for a million dollars procure such advantages.” Over the next two decades, he established a research funding model reliant on the medical and biological services the Harvard department could provide US-based multinational firms in enhancing their overseas production and trade in coffee, bananas, rubber, oil, and other tropical commodities [...] as they transformed landscapes across the globe.

Text by: Gregg Mitman. "Forgotten Paths of Empire: Ecology, Disease, and Commerce in the Making of Liberia's Plantation Economy." Environmental History, Volume 22, Number 1. January 2017. [Text within brackets added by me for clarity and context.]

---

---

---

[On] February 20, 1915, [...] [t]o signal the opening of the Panama-Pacific International Exposition (PPIE), [...] [t]he fair did not officially commence [...] until President Wilson [...] pressed a golden key linked to an aerial tower [...] whose radio waves sparked the top of the Tower of Jewels, tripped a galvanometer, [...] swinging open the doors of the Palace of Machinery, where a massive diesel engine started to rotate. [...] [W]ith lavish festivities [...] nineteen million people has passed through the PPIE's turnstiles. [...] As one of the many promotional pamphlets declared, "California marks the limit of the geographical progress of civilization. For unnumbered centuries the course of empire has been steadily to the west." [...] One subject that received an enormous amount of time and space was [...] the areas of race betterment and tropical medicine. Indeed, the fair's official poster, the "Thirteenth Labor of Hercules," [the construction of the Panama Canal] symbolized the intertwined significance of these two concerns [...]. [I]n the 1910s public health and eugenics crusaders alike moved with little or no friction between [...] [calls] for classification of human intelligence, for immigration restriction, for the promotion of the sterilization and segregation of the "unfit," [...]. It was during this [...] moment, [...] that California's burgeoning eugenicist movement coalesced [...]. At meetings convened during the PPIE, a heterogenous group of sanitary experts, [...] medical superintendents, psychologists, [...] and anthropologists established a social network that would influence eugenics on the national level in the years to come. [...]

In his address titled "The Physician as Pioneer," the president-elect of the American Academy of Medicine, Dr. Woods Hutchinson, credited the colonization of the Mississippi Valley to the discovery of quinine [...] and then told his audience that for progress to proceed apace in the current "age of the insect," the stringent sanitary regime imposed and perfected by Gorgas in the Canal Zone was the sine qua non. [...]

Blue also took part in the conference of the American Society for Tropical Medicine, which Gorgas had cofounded five years after the annexation of Cuba, Puerto Rico, and the Philippines. Invoking the narrative of medico-military conquest [...], [t]he scientific skill of the United States was also touted at the Pan-American Medical Congress, where its president, Dr. Charles L. Reed, delivered a lengthy address praising the hemispheric security ensured by the 1823 Monroe Doctrine and "the combined genius of American medical scientists [...]" in quelling tropical diseases, above all yellow fever, in the Canal Zone. [...] [A]s Reed's lecture ultimately disclosed, his understanding of Pan-American medical progress was based [...] on the enlightened effects of "Aryan blood" in American lands. [...] [T]he week after the PPIE ended, Pierce was ordered to Laredo, Texas, to investigate several incidents of typhus fever on the border [...]. Pierce was instrumental in fusing tropical medicine and race betterment [...] guided by more than a decade of experience in [...] sanitation in Panama [...]. [I]n August 1915, Stanford's chancellor, David Starr Jordan [...] and Pierce were the guests of honor at a luncheon hosted by the Race Betterment Foundation. [...] [At the PPIE] [t]he Race Betterment booth [...] exhibit [...] won a bronze medal for "illustrating evidences and causes of race degeneration and methods and agencies of race betterment," [and] made eugenics a daily feature of the PPIE. [...] [T]he American Genetics Association's Eugenics Section convened [...] [and] talks were delivered on the intersection of eugenics and sociology, [...] the need for broadened sterilization laws, and the medical inspection of immigrants [...]. Moreover, the PPIE fostered the cross-fertilization of tropical medicine and race betterment at a critical moment of transition in modern medicine in American society.

Text by: Alexandra Minna Stern. Eugenic Nation: Faults and Frontiers of Better Breeding in Modern America. Second Edition. 2016.

[justinspoliticalcorner]

Sam Levine at The Guardian:

North Carolina Republicans are on the verge of pushing through a bill that would give them more power over elections in the state. The changes were tucked into a bill dealing with Hurricane Helene relief aid at the last minute and passed by the state house of representatives on Tuesday, hours after it was made public. The bill would strip the governor of the power to appoint members of the state board of elections, charged with overseeing voting in the state, and instead give that power to the state auditor. A Republican won control of the state auditor race this fall for the first time in more than a decade.

It also would give voters less time to request a mail-in ballot and to cure any issues with them once they are cast. North Carolinians currently have more than a week to fix any issues – like providing voter ID or proof of residence. The bill would shorten that period to two and a half days. “The bill is moving now because the people in control of the legislature don’t like the results of the recent election in North Carolina,” said Liz Barber, policy director of the North Carolina chapter of the American Civil Liberties Union. “It’s just a shameful power grab.” The measure is expected to clear the GOP-controlled senate on Wednesday, and would then go to the governor, Roy Cooper, a Democrat who is expected to veto the measure. Republicans currently have a supermajority to override a gubernatorial veto, though it is unclear whether they will be able to in this case.

[...] Republicans are advancing the bill after losing the gubernatorial election and being poised to lose a supermajority in the state legislature. The move also comes amid a recount in an extremely close state supreme court race; Democrat Allison Riggs narrowly leads Republican Jefferson Griffin by just more than 600 votes. Riggs had trailed by 10,000 votes on election night but overtook Griffin as counties tallied provisional ballots and mail-in ballots that arrived on election day.

[...] The latest bill would also give Republicans more control over local election boards in the state’s 100 counties. Currently, the state board appoints four members of each local board and the governor picks the chair. The new law would have the auditor-picked state board select local members and then have the auditor pick the local chairs. The bill would also curb some of the powers of the incoming attorney general, Jeff Jackson, also a Democrat. It prohibits the attorney general from taking any position “that is contrary to or inconsistent with the position of the General Assembly” and prohibits him from participating in any litigation outside the state that could invalidate any North Carolina statute. In 2016, when Cooper was elected governor, Republicans also used a lame-duck special session to curb his powers.

Republicans doing what they do best: rig and change the election rules.

[elementramarketing]

Fuel Your Growth with Performance Marketing

Turn clicks into customers with laser-focused strategies and real-time results.

Introduction: Marketing That Delivers, Not Just Promises

In today’s fast-paced digital landscape, businesses no longer have the luxury of spending blindly on ads and waiting for miracles. What they need is performance marketing—a results-driven approach that focuses on conversions, not just impressions. It's data-backed, ROI-focused, and scalable, making it the future of modern marketing.

🎯 What is Performance Marketing?

Performance marketing is a digital strategy where advertisers pay only for measurable results—be it clicks, leads, sales, or app installs. Unlike traditional branding methods, performance marketing demands proof. Every campaign is trackable, every rupee spent is accountable.

Key components include:

Pay-Per-Click (PPC) advertising

Affiliate marketing

Social media paid campaigns

Native and display ads

Retargeting & programmatic advertising

💡 Why Businesses Love Performance Marketing

Performance marketing offers powerful benefits for brands across industries:

✅ Cost-Effective – No upfront lump sums; pay only for outcomes ✅ Trackable & Transparent – Live dashboards show real-time performance ✅ Highly Targeted – Reach only your ideal audience with pinpoint accuracy ✅ Scalable – Start small, test, and grow based on results ✅ Optimized for ROI – Every ad is backed by metrics that matter

From startups to big brands, everyone wants results—and this strategy delivers.

📈 Lead Generation: The Lifeline of Sales

No leads = no business. Performance marketing supercharges your sales funnel with high-quality, intent-driven leads across platforms:

Google Search & Display Network

Meta (Facebook/Instagram) Ads

LinkedIn for B2B targeting

YouTube & OTT for awareness-based targeting

Landing pages with integrated lead capture forms

By using tools like A/B testing, heatmaps, and behavioral tracking, marketers ensure that visitors convert—not just click.

🔧 Tools & Techniques that Drive Results

The magic lies in optimization. A great campaign uses:

Advanced analytics (Google Analytics, Meta Pixel, UTM tracking)

Retargeting to re-engage bounced traffic

Conversion Rate Optimization (CRO) for better lead quality

Funnel building with precise customer journeys

AI and automation for budget control and ad performance

When campaigns are backed by smart data, results are not left to chance.

🧠 Who Should Use Performance Marketing?

E-commerce brands looking to scale sales

Startups wanting fast market penetration

Service-based businesses aiming for qualified leads

Real estate, education, fintech, and healthcare sectors for niche targeting

Agencies managing multiple client portfolios

🌟 Final Word: Measure More. Waste Less.

Marketing budgets are shrinking, but expectations are growing. Performance marketing strikes the perfect balance by focusing only on what works. It’s not about shouting louder—it’s about reaching smarter.

🔗 Ready to generate real leads and real growth?

Start your performance marketing journey today!

👉 [Click Here] to explore high-ROI digital strategies!

[itfruits]

Embracing Digital Transformation in 2025: How IT Fruits Technologies Helps Your Business Stay Ahead

Introduction In today’s rapidly evolving digital landscape, staying ahead means embracing the latest technologies and adapting to new trends. At IT Fruits Technologies, we believe digital transformation is not just a buzzword — it’s the key to unlocking growth, efficiency, and innovation for businesses of all sizes.

Why Digital Transformation Matters in 2025

The year 2025 has brought unprecedented advancements in technology. From smarter mobile applications to immersive AR/VR experiences and interconnected IoT systems, businesses now have more tools than ever to streamline operations and enhance customer engagement. Companies that invest in digital transformation are seeing increased productivity, improved customer satisfaction, and a stronger competitive edge.

Our Core Services: Empowering Your Business

1. Mobile App Development We build custom iOS, Android, and cross-platform apps that deliver seamless user experiences and drive business results.

2. Web Development Our team creates responsive, secure, and scalable websites and web applications tailored to your unique needs.

3. E-commerce Solutions We design robust online stores with smooth checkout experiences, helping you expand your reach and boost sales.

4. IoT (Internet of Things) Development Connect your devices and automate processes with our smart IoT solutions, enabling real-time data and smarter decisions.

5. AR/VR Development Engage your customers and train your teams with cutting-edge augmented and virtual reality applications.

6. Unity Game Development From casual games to complex simulations, our Unity experts bring your gaming ideas to life.

7. Startup & MVP Development Have a new idea? We help startups validate, build, and launch minimum viable products quickly and cost-effectively.

Why Choose IT Fruits Technologies?

Expert Team: Experienced professionals passionate about technology and innovation.

Client-Centric Approach: We listen, understand, and deliver solutions that fit your business goals.

End-to-End Support: From ideation to launch and beyond, we’re with you at every step.

Proven Results: Our clients see measurable improvements in efficiency, engagement, and ROI.

Ready to Transform Your Business?

Digital transformation is a journey, and IT Fruits Technologies is your trusted partner. Whether you’re a startup or an established enterprise, we have the expertise to help you thrive in 2025 and beyond.

Contact us today to discuss your project or schedule a free consultation!

**#DigitalTransformation #ITFruits #AppDevelopment #WebDevelopment #IoT #ARVR #GameDevelopmentStartupSuccess

[theinsigniaconsultant]

The Insignia Consultant | Best Digital Marketing Agency & Expert Social Media Marketing Services in Nagpur

Driving Growth, Building Brands — Your Digital Success Starts Here! In today’s hyper-competitive digital world, simply having an online presence is not enough. Businesses need strategic digital marketing to attract, engage, and convert customers consistently. If you are searching for the best digital marketing agency in Nagpur, look no further — The Insignia Consultant is your trusted growth partner

We offer a full suite of digital marketing services, with a special focus on expert social media marketing, SEO, Meta Ads, Google Ads, and growth hacks that drive measurable results.

Why Choose The Insignia Consultant? Many agencies promise results, but very few deliver sustainable growth. At The Insignia Consultant, we believe in building systems that convert — not just running ads or chasing vanity metrics.

✅ Proven track record of delivering ROI ✅ Customized strategies based on your business goals ✅ Data-driven campaigns with real-time optimization ✅ Transparent communication and monthly reporting ✅ Strong focus on creative storytelling and brand positioning

Common Challenges Businesses Face Are you struggling with any of these problems?

Low website traffic and poor visibility on Google

Low-quality leads that don’t convert into sales

Inconsistent social media engagement and growth

High ad spend with little return

Lack of clear marketing strategy and tracking

👉 If yes, it’s time to work with an expert team that understands both the art and science of digital marketing.

Our Expert Digital Marketing Services in Nagpur ✅ 🔍 Search Engine Optimization (SEO) On-page & off-page SEO

✅ Local SEO for Google Business Profile

✅ Technical SEO audits

✅ High-quality backlink building

📱 Social Media Marketing (SMM) ✅ Facebook, Instagram, LinkedIn, and YouTube marketing

✅ Organic content strategy + Paid ad campaigns

✅ Influencer collaborations

✅ Community building and engagement

🎯 Meta Ads & Google Ads ✅ Meta (Facebook & Instagram) Ads with conversion-focused funnels

✅ Google Search, Display, YouTube Ads

✅ Retargeting & remarketing campaigns

✅ A/B testing & optimization for lower CPA

✅ 🚀 Growth Hacking & Advanced Strategies Viral content marketing

✅ Automation workflows

✅ AI-powered tools for campaign efficiency

✅Cross-channel marketing strategies

Why SEO-Friendly Blogs Matter To stay ahead of the competition, we continuously publish SEO-friendly blogs on trending topics such as:

✅Latest SEO techniques

✅Meta Ads updates & hacks

✅Google Ads strategies

✅AI in digital marketing

✅Conversion rate optimization (CRO)

✅Building scalable marketing funnels

Internal linking: Each blog is carefully structured to link back to our core services pages (SEO, SMM, PPC), driving higher engagement and organic traffic.

Book a Free Consultation Today 🚀 At The Insignia Consultant, we don’t just market — we build brands and create experiences that inspire action. Whether you’re a startup or an established business in Nagpur, we can help you achieve next-level growth.

👉 Ready to scale your business online? 👉 Want more leads and better ROI?

Book your free consultation learn more about our services!

[priyanshuw3teck]

Why a Digital Marketing Agency Beats Freelancers in 2025

In a fast-moving digital world, businesses are confronted with a tough choice in 2025: to hire a freelance individual or a full-service digital marketing organization? As with many other decisions in our lives, there are advantages and disadvantages to hiring a freelancer versus going with an agency. In the case of the task at hand, it was possible that the freelancer could be cost-effective and/or flexible in their approach than an agency. However, considering all things digital marketing can change so quickly, I feel it is better for the business to go with a scalable agency. After all, digital marketing is not a process with a beginning and an end; it is best viewed as a process with a process over the long-run to receive all advantages out of your work. And a freelancer cannot provide that. This blog will discuss why hiring a digital marketing agency is the best option in 2025, and how on the whole provide far more comprehensible digital marketing options than a single person can provide.

1. Full-Service Digital Marketing Solutions

Unlike freelancers, who often specialize in one or two areas, a digital marketing company in Jaipur like W3Teck offers a complete suite of digital marketing services:

SEO in Digital Marketing 

Social Media Marketing Services 

Google Advertising and PPC Services

Web Design & Development

Mobile App Development

Ecommerce SEO and management services

These integrated solutions mean your campaigns are aligned, your messaging is consistent, and your brand grows across all channels.

2. Expertise Across Multiple Domains

Digital marketing today is far more than SEO or running a few ads. It’s about combining skills in copywriting, meta-ads, Google search ads, ecommerce SEO, Amazon account management services, and app development.

Agencies employ experts in each of these domains:

SEO Specialists and SEO experts to manage rankings

Certified google ads specialist and Facebook Ads Managers

Web designers and app developers for performance and UX

Content strategists and copywriters for better engagement

A freelancer simply can’t match this level of specialization and teamwork.

3. Scalable Campaigns and Reliable Delivery

A common problem with freelancers is bandwidth. As your marketing needs grow, a freelancer might struggle to keep up. Agencies, on the other hand, are built to scale.

Need to run a YouTube video promotion, design ecommerce websites, and launch meta ads simultaneously? An agency has dedicated departments to execute all these tasks without delay or compromise.

4. Data-Driven Strategies and Transparent Reporting

Leading digital marketing agencies use data to drive decisions. With access to tools like:

Google Analytics 

Fb Ads Manage 

Heatmaps and conversion tracking tools

Advanced PPC Advertising dashboards

agencies ensure every rupee spent is measurable and optimized. Freelancers may not offer real-time reporting or insights, and you may end up flying blind.

5. Access to Premium Tools and Platforms

Premium tools like SEMrush, Ahrefs, SurferSEO, and paid ad intelligence platforms can cost thousands monthly. The best seo agencies and marketing firms already have access to these tools and include them in your package.

This gives your brand a competitive edge without the extra expense.

6. Better ROI with Strategic Campaigns

Digital marketing companies craft long-term strategies tailored to your business model. Whether you’re an ecommerce company, a mobile app developer, or a local service provider, agencies analyze your market, customer personas, and competitive landscape to build data-backed campaigns.

Freelancers often focus on task execution, not on holistic brand strategy or revenue-driven campaigns.

7. Compliance, Quality Control, and Brand Safety

2025 brings stricter regulations around user data, AI-generated content, and ad compliance. A social media marketing company in India must now ensure:

Ad policy compliance across platforms

Ethical usage of data and AI

Unified brand messaging and tone

Agencies have compliance teams or SOPs in place. Freelancers rarely do.

8. Reliability and Project Management

Agencies operate with structured workflows, deadlines, and deliverables. With project managers, account strategists, and performance analysts on board, you never have to chase someone for updates.

Freelancers might go unresponsive during personal emergencies, vacations, or if overloaded. Business momentum suffers.

9. Cross-Channel Marketing Mastery

Marketing in 2025 demands omni channel presence. A single campaign may involve:

Google Search Ads

Facebook Meta Ads

Instagram Marketing

LinkedIn Ads

Amazon and Flipkart marketing

Email automation

Web push notifications

Only an agency can build and manage this ecosystem seamlessly.

10. Long-Term Partnership for Business Growth

Freelancers often operate on a short-term, task-based model. the best marketing agencies however, align their success with your business growth.

They constantly refine strategies, test new platforms, and update tactics to ensure consistent revenue and brand value growth.

11. Dedicated Support, Consultation, and Strategy Building

A reputable agency doesn’t just execute campaigns — they become your marketing partner. Expect dedicated support, regular consultations, strategic brainstorming sessions, and periodic reviews. These consultations lead to better budgeting, brand positioning, and faster decision-making, giving your business the edge it needs.

12. More Cost Efficient in the Long Run

Freelancers may offer cheaper services phase by phase, but agencies are often much more efficacious in the end. Their process is repetitive, which cuts down on the chances of mistakes, keeps lengthy revisions down, and makes for better conversions. Plus, agencies can often find separate ways of productizing their services to offer you tools, reports and consulting that you would pay extra for a la carte if you were contracting separate freelancers to accomplish these things independently. 

Conclusion: Go with a Digital Marketing Agency for 2025 and Beyond

Having a Digital marketing agency is no longer just a nice to have, it is a must have for any business looking to exist or grow within digital in 2025. SEO digital marketing complete ecommerce solutions, google business advertising, app development - all of this can be accomplished with an agency that has loads of experience across the board.

A quick note if you are looking for the best digital marketing agency has proven results, offers end-to-end services, and has a transparent communication style: W3Teck is the best option for you.

The sooner you invest in a partner to grow smarter, scale faster, and benefit from their knowledge and expertise, the only question you will have is what to do with the extra time you have as your marketing becomes more effective and efficient.

Explore our services:

SEO services Company

Best Facebook Ads & Instagram Marketing

Web & App Development

PPC and Google Ads Management

Amazon Ecommerce services

[emilinamary]

PR Agency Review: Are You Keeping Up with Industry Trends?

Your business depends on clear communication. A strong public relations strategy builds trust and shapes perception. But is your agency delivering? A recent pr agency review reveals shifts in the industry. Some agencies lead, while others lag. This article explores current PR trends, spotlighting whether your agency matches the pace. Key players like BCW PR Agency and Edelman PR offer insights into what works.

Why a PR Agency Review Matters

A pr agency review helps you assess your agency’s performance. The PR industry moves fast. Clients demand measurable results, not just press releases. Agencies must adapt to new tools, platforms, and expectations. If your agency sticks to outdated methods, you risk falling behind.

Here’s why you should care:

Data-driven campaigns: Clients want proof of impact. Agencies must use analytics to show ROI.

Digital integration: Social media and online platforms dominate. Your agency needs expertise in these spaces.

Crisis readiness: Fast response times during crises protect your brand. Is your agency prepared?

Stakeholder engagement: Building relationships with diverse audiences matters more than ever.

A thorough pr agency review ensures your agency aligns with these priorities. Let’s dive into the trends shaping the industry.

Trend 1: Data-Driven PR Strategies

Numbers tell a story. Clients now expect agencies to back claims with data. BCW PR Agency excels here, using advanced analytics to track campaign performance. Their approach ties PR efforts to business outcomes, like increased sales or web traffic. You should ask your agency for similar metrics. Do they provide clear reports? Can they show how their work drives results?

For example, a tech firm hired BCW PR Agency to boost brand awareness. The agency used data to target specific demographics, resulting in a 20% increase in media mentions within three months. Your agency should offer this level of precision. If they don’t, it’s time to question their methods.

Trend 2: Digital and Social Media Mastery

Online platforms shape public opinion. A strong digital presence is non-negotiable. Edelman PR stands out by blending traditional PR with social media strategies. They create campaigns that resonate across platforms like X, LinkedIn, and Instagram. Their work for a consumer brand last year generated 50,000 social shares in a single campaign.

Your agency must prioritize digital channels. Ask yourself: Do they understand your audience’s online habits? Do they create content that sparks engagement? If your agency ignores social media or treats it as an afterthought, they’re missing the mark. A pr agency review should confirm their digital expertise.

Trend 3: Crisis Communication in Real Time

Crises strike without warning. Your agency must act fast to protect your reputation. Top agencies prepare crisis plans in advance, ensuring quick, coordinated responses. Edelman PR helped a retail client navigate a product recall last year. Their team issued statements within hours, limiting negative coverage.

Does your agency have a crisis playbook? Test their readiness. Ask for a sample plan or review their past work. A pr agency review should reveal whether they can handle high-pressure situations. If they can’t, your brand could suffer.

Trend 4: Engaging Diverse Stakeholders

Your audience isn’t one-dimensional. Employees, customers, investors, and communities all matter. Agencies must craft messages that resonate with each group. BCW PR Agency shines in stakeholder engagement, creating tailored campaigns for different audiences. For a healthcare client, they developed employee-focused content that boosted morale during a merger.

Check if your agency segments audiences effectively. Do they understand the needs of your stakeholders? A pr agency review should confirm their ability to connect with varied groups. Weakness here means missed opportunities.

How to Conduct Your PR Agency Review

You don’t need a consultant to evaluate your agency. A focused pr agency review starts with clear steps. Here’s how to do it:

Set benchmarks: Define what success looks like. Is it media coverage, social engagement, or crisis recovery?

Request data: Ask for reports showing campaign results. Look for hard numbers, not vague claims.

Assess digital skills: Review their social media and online work. Do they drive measurable engagement?

Test crisis plans: Ask for their crisis response strategy. Ensure it’s proactive and detailed.

Check client feedback: Look at reviews or ask for references. Past performance predicts future results.

Compare your findings to industry leaders like BCW PR Agency and Edelman PR. These agencies set the standard. If your agency falls short, consider switching.

What Sets Top Agencies Apart

Not all agencies are equal. Leaders like Edelman PR and BCW PR Agency share key traits. They invest in technology, hiring experts in data and digital tools. They train staff to handle crises and engage stakeholders. Most importantly, they listen to clients, tailoring strategies to specific needs.

For instance, Edelman PR worked with a nonprofit to boost donations. They used targeted social ads and influencer partnerships, raising funds by 15% in six months. BCW PR Agency helped a financial firm rebuild trust after a scandal. Their transparent communication strategy restored investor confidence. Your agency should show a similar initiative. Do they bring fresh ideas? Do they adapt to your goals? A pr agency review uncovers these strengths or weaknesses.

Questions to Ask Your Agency

A pr agency review isn’t just about critique. It’s a chance to spark improvement. Ask your agency these questions:

How do you measure campaign success?

What digital tools do you use to engage audiences?

Can you share a recent crisis plan you executed?

How do you tailor messages for different stakeholders?

Their answers reveal their capabilities. Vague responses signal trouble. Clear, evidence-based answers show they’re keeping up.

The Cost of Falling Behind

An underperforming agency hurts your business. Poor campaigns waste money. Weak crisis responses damage trust. Outdated strategies miss audiences. A PR agency review protects you from these risks. It ensures your agency delivers value. Look at BCW PR Agency and Edelman PR. They evolve with the industry, delivering results that justify their fees. Your agency must do the same. If they don’t, you’re paying for mediocrity.

Moving Forward with Confidence

A PR agency review empowers you. It clarifies whether your agency meets your needs. Use the insights from this article to guide your evaluation. Focus on data, digital skills, crisis readiness, and stakeholder engagement. Compare your agency to top performers like Edelman PR and BCW PR Agency.

The PR industry won’t slow down. Your agency must keep pace. By conducting a pr agency review, you take control of your brand’s future. What will you do if your agency isn’t measuring up?

[learntodigital11]

PPC Training Course: Become a Certified Pay-Per-Click Advertising Expert

Course Overview

In today’s competitive digital marketplace, Pay-Per-Click (PPC) advertising has emerged as one of the most powerful ways to attract highly targeted traffic, generate quality leads, and drive conversions. Whether you are managing a small business campaign or running large-scale enterprise ads, mastering PPC can significantly improve your marketing ROI.

Our Comprehensive PPC Training Course is designed to equip marketers, entrepreneurs, students, and professionals with in-depth knowledge and hands-on experience in paid advertising across leading platforms like Google Ads, Bing Ads, Facebook Ads, and more. This course will help you learn how to craft effective ad campaigns, optimize performance, manage budgets, analyze results, and scale your advertising for maximum profitability.

From keyword selection and bidding strategies to ad copywriting, A/B testing, and conversion tracking, this course covers every essential aspect of PPC advertising in a practical, easy-to-understand format.

Learning Objectives

By the end of this course, participants will be able to:

Understand PPC fundamentals, auction systems, and ad networks.

Create, manage, and optimize campaigns on platforms like Google Ads and Facebook Ads.

Conduct in-depth keyword research and match types selection.

Write compelling ad copy that converts.

Set budgets and bidding strategies effectively.

Track conversions and measure campaign ROI.

Perform A/B testing to optimize ads and landing pages.

Understand Google Ads policies and avoid common mistakes.

Use advanced tools and analytics to make data-driven decisions.

Who Should Take This Course?

This PPC course is ideal for:

Digital marketers looking to master paid advertising

Business owners and entrepreneurs who want to drive more leads and sales

Marketing students and job seekers aiming to build strong PPC expertise

Freelancers and consultants offering PPC services

Content creators, affiliate marketers, and eCommerce sellers

Anyone looking to pass Google Ads certifications or boost their resume

Whether you are a complete beginner or have some experience in online advertising, this course is structured to take you from foundational concepts to advanced techniques.

Course Duration & Format

Total Duration: 4 to 6 Weeks

Mode: Live Online Classes | Self-Paced Videos | In-Person (in select cities)

Class Schedule: 2–3 sessions per week (1.5–2 hours per session)

Assignments & Projects: Weekly exercises and a final live campaign project

Certification: Industry-recognized Certificate of Completion

Participants also receive lifetime access to course materials, templates, and recordings.

Course Modules

Module 1: Introduction to PPC Advertising

What is PPC? How it works

PPC vs. SEO: Key differences and benefits

Understanding ad auctions, quality score, and ad rank

Overview of major platforms: Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads

Module 2: Google Ads – Search Network

Account structure: Campaigns, ad groups, and ads

Keyword research tools and techniques (Google Keyword Planner, Ubersuggest, SEMrush)

Match types: Broad, Phrase, Exact, and Negative Keywords

Creating text ads and responsive search ads

Setting up campaigns, budgets, and bidding strategies

Understanding Quality Score and Ad Rank

Best practices for search ad optimization

Module 3: Google Ads – Display & Remarketing

Display Network basics and visual ad formats

Targeting options: audience, contextual, placements

Creating banner ads and HTML5 ads

Setting up remarketing audiences

Display campaign creation and optimization

Retargeting strategies to bring back lost visitors

Module 4: Google Ads – Shopping & YouTube Ads

Google Merchant Center and product feeds

Setting up Smart Shopping and Performance Max campaigns

Introduction to YouTube Ads (TrueView, bumper ads)

Video ad creation and targeting

Budgeting and video ad performance tracking

Module 5: Facebook and Instagram Ads

Setting up a Business Manager and Ad Account

Creating audiences: custom, lookalike, saved audiences

Ad formats: image, carousel, video, story, collection

Campaign objectives: awareness, consideration, conversion

Pixel installation and event tracking

A/B testing and campaign optimization

Budgeting, bidding, and scaling strategies

Module 6: Landing Pages and Conversion Optimization

Importance of a high-converting landing page

Key elements: headline, CTA, visuals, trust signals

Tools for building and testing landing pages (e.g., Unbounce, Leadpages)

A/B testing for ads and landing pages

Reducing bounce rate and improving user experience

Module 7: Analytics, Tracking & Reporting

Conversion tracking setup (Google Ads, GA4, Meta Pixel)

UTM parameters and campaign tagging

Google Analytics integration and goal tracking

Reading reports: impressions, CTR, CPC, CPA, ROAS

Creating custom dashboards and performance reports

Identifying underperforming ads and campaigns

Module 8: Budgeting, Bidding, and Scaling

Manual vs. automated bidding strategies

CPC, CPM, CPA, and ROAS models

Campaign budgeting and forecasting

Scaling campaigns profitably

Avoiding overspending and improving ad efficiency

Module 9: Advanced Strategies and Common Pitfalls

Smart bidding and machine learning in PPC

Audience layering and segmentation

Seasonality and campaign planning

Common mistakes in PPC and how to avoid them

Google Ads policies, ad disapprovals, and account suspensions

Module 10: Capstone Project & Certification

Create a live campaign for a real or mock business

Set up and optimize ads across at least two platforms

Present strategy, results, and learnings

Receive instructor feedback and final assessment

Certificate of Completion + Google Ads exam preparation (optional)

Course Features

Hands-on Practice: Live campaign setup and real-time platform navigation

Industry Tools Covered: Google Ads, Meta Ads Manager, Google Keyword Planner, SEMrush, Canva, Google Analytics 4 (GA4), and more

Templates & Resources: Ad copy templates, budget calculators, performance trackers

Access to PPC Experts: Live Q&A sessions and mentor feedback

Career Guidance: Resume building tips, portfolio development, and job assistance

Certification

All participants who complete the course and pass the final project will receive an Industry-Recognized Certificate. You will also be guided on how to clear the Google Ads Certifications, such as:

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Shopping Ads Certification

These certifications are valuable for building credibility as a digital marketing professional or freelancer.

Why Choose Our PPC Training Course?

✅ Up-to-date Curriculum aligned with current ad platform features ✅ Practical & Real-World Focus with live account walkthroughs ✅ Expert Faculty with years of campaign management experience ✅ Free Access to Tools & Templates used by top advertisers ✅ Supportive Community of learners, marketers, and business owners ✅ Flexibility to learn at your own pace or through live instruction

Benefits of PPC Skills in 2025 and Beyond

High demand for PPC specialists across industries

Essential for digital marketing agencies, eCommerce, SaaS, local businesses, and consultants

Control over marketing costs with measurable ROI

Quick visibility and traffic generation compared to organic methods

Adds a high-paying skill to your resume or freelance profile

[digitxlagency]

How Can You Improve Conversion Rates in Digital Marketing?

In digital marketing, conversion rates are the ultimate measure of success. Whether you’re aiming to increase sales, generate leads, or drive downloads, improving conversion rates ensures that your marketing efforts yield tangible results. Knowing the ways to effectively increase your conversion rate is essential for achieving these goals and optimising your campaigns.

This blog explores actionable tips and strategies to improve conversion rates, helping you create a seamless user experience that encourages your audience to take action. By implementing these strategies, supported by experts like a CRO agency, you can transform website visitors into loyal customers.

What Is Conversion Rate and Why Does It Matter?

A conversion rate is the percentage of users who complete a desired action on your website, such as making a purchase, signing up for a newsletter, or filling out a contact form. High conversion rates indicate that your audience finds your website engaging and your offerings compelling. It’s a key metric for measuring the success of your digital marketing campaigns.

If you’re looking for tips to increase your conversion rate, start by analysing your user journey and identifying potential barriers. Conversion rate optimisation (CRO) focuses on enhancing the user experience and aligning it with your audience’s intent.

Ways to Effectively Increase Your Conversion Rate

Here are proven strategies to boost your conversion rates in digital marketing:

1. Simplify Your Website Design

A clutter-free, user-friendly website improves navigation and encourages visitors to stay longer. Ensure your site is visually appealing, easy to navigate, and mobile-friendly. Use clear call-to-action (CTA) buttons to guide users toward the desired actions.

2. Optimise Landing Pages

Landing pages play a crucial role in conversions. Focus on:

Crafting compelling headlines.

Using high-quality visuals.

Highlighting benefits with concise, persuasive copy.

Test different layouts and designs using A/B testing tools to identify what resonates best with your audience.

3. Leverage Social Proof

Showcasing reviews, testimonials, and case studies builds trust and reassures potential customers of your credibility. People are more likely to convert when they see others have had positive experiences.

4. Improve Page Load Speeds

Page load speed directly impacts user experience. Slow-loading pages can frustrate visitors, causing them to leave before taking action. Use tools like Google PageSpeed Insights to diagnose and improve performance.

5. Personalise User Experiences

Tailored experiences make users feel valued. Use tools to analyse user behaviour and deliver personalised recommendations, dynamic content, and targeted offers.

6. Streamline Forms

If your goal is lead generation, simplify your forms. Ask only for essential information to reduce friction and increase the likelihood of users completing the form.

7. Collaborate with Experts

Partnering with a conversion rate optimisation agency in Australia can help you implement advanced CRO techniques. Experts bring a wealth of experience, ensuring you maximise your marketing ROI.

Best Practices for Conversion Rate Optimisation

Test Regularly: Continuously test and tweak elements such as CTAs, images, and layouts.

Focus on Customer Pain Points: Address common objections or concerns within your content.

Analyse Data: Use analytics tools to track user behaviour and identify drop-off points.

Follow Up: Implement retargeting campaigns to engage users who didn’t convert initially.

Conclusion

Improving conversion rates in digital marketing requires a combination of user-centric design, data-driven insights, and effective strategies. By focusing on the ways to effectively increase your conversion rate, you can achieve better results and drive significant growth. For expert guidance, consider collaborating with CRO agencies or seasoned SEO marketing professionals who can help elevate your campaigns.

Frequently Asked Questions

How to increase conversion rate in digital marketing?

To improve conversion rates, optimise your website for user experience, create compelling CTAs, and use social proof like testimonials. Personalisation and faster page load speeds also make a significant difference.

Which three actions can improve your conversion rate?

Simplify your website design and navigation.

Leverage A/B testing for landing pages.

Highlight social proof to build trust.

How do you get a good conversion rate?

A good conversion rate comes from understanding your audience, delivering relevant content, and creating seamless user experiences. Regularly testing and refining your strategies is key.

What is the conversion rate for digital marketing?

Conversion rates vary by industry, but an average rate across industries is typically between 2% and 5%. With effective CRO strategies, it’s possible to exceed these benchmarks.

[aedislumen]

"Summoned by a king who knows no other greatness than the happiness of his people, the representatives of the nation have broken the fetters forged by despotism: feudalism is destroyed, the great work of our regeneration has begun and advances day by day. After having renounced to those privileges, that destroy public prosperity, the provinces want to forget themselves and to blend into the more regular division of departments and districts. These departments, these districts and the smallest portions of the empire will have a similar organisation. The variety of customs, immense source of abuse, will henceforth be replaced by the most exact uniformity in the laws of administration and justice: with such a beautiful order, shall we let the ancient chaos of our measures persist? Is it not about time to remove so many chances of mistakes, frauds and trials? The present moment is all the more appropriate for a general reform of measures, since the newly adopted principles leave prejudices powerless; and since the people, already disposed towards other more important changes, which have broken their habits, would receive with docility an innovation whose great advantages they could themselves feel."

- Claude-Antoine Prieur-Duvernois, "Mémoire sur la nécessité de rendre uniformes dans le royaume toutes les mesures d'étendue et de pesanteur"

Original in French (modern transcription):

"Appelés près d’un Roi qui ne connaît de grandeur que la félicité de ses peuples, les représentants de la nation ont brisé les fers qu’avait forgé le despotisme : la féodalité est détruite ; le grand œuvre de notre régénération est commencé, et s’avance de jour en jour ; les provinces, après avoir renoncé à des privilèges destructeurs de la prospérité publique, vont s’oublier et se confondre dans la division plus régulière des départements et des districts ; ces départements, ces districts, et les plus petites portions de l’empire, auront une organisation semblable ; la variété des coutumes, source immense d’abus, sera désormais remplacée, dans toute la France, par l’uniformité la plus exacte dans les lois d’administration et de justice : avec un ordre si beau, laissera-t-on subsister l’ancien chaos de nos mesures ? N’est-il pas temps enfin d’ôter tant d’occasions d’erreurs, de fraudes et de procès ? Le moment actuel est d’autant plus convenable à une réforme générale des mesures, que les principes nouvellement adoptés laissent les préjugés sans force ; et que les peuples, déjà disposés par d’autres changements plus importants, qui ont rompu leurs habitudes, recevraient avec docilité une innovation dont ils pourraient eux-mêmes sentier les grands avantages."

[archive-z]

Do you have more info on the Daniel Craig Angels in America production? I saw you commenting under a post about it <3

Making the play was “a daily thrilling experience”, [David] Schofield says, naming the scene in which Roy Cohn and Joe Pitt (now played by Russell Tovey) kiss as his favourite. “I should remind you that Daniel Craig played Joe. He’s a great kisser,” he says. Holman, who describes the plays as “a 360 degree experience” fondly remembers scenes with Stephen Dillane, when Harper and Prior are both hallucinating because she is high on Valium and he is taking AIDS medication. “It was like a game of tennis, lobbing ideas and insults to each other.” […] Isaacs relished the play’s “comedy grenades”. After a twenty-minute monologue of “self-justifying bullshit after leaving my sick lover”, Joe Mydell’s Belize would tilt his eyebrow and bring the house down, he says. And of course, too, the sequences in bed with Daniel Craig as Joe, which “were funny, sexy, political, filthy, guilty, human, angry and different every night.”

Angels in America: Stars of the original National Theatre production explain why 'nobody left unchanged', The Standard

I don’t have a lot of details on Craig’s performance specifically — I borrowed a friend’s copy of The World Only Spins Forward read it — but there is a fair amount of info out on the 1993/94 National Theatre production in London. If you are trying to search for reviews in the NY Times, the Guardian, etc searching Declan Donnellan (the director) is a good way to exclude the 2017 production from your search results. Donnellan is usually namechecked while Craig & Isaacs are less commonly remarked upon in short reviews bc they weren’t the big name stars they are today back in 93/94.

The National Theatre archives in London (by Waterloo station) are open to the public as long as you arrange your visit in advance and they have all sorts of materials relating to the production such working drafts of the the script for Perestroika, rehearsal photographs, photographs of the maquette and set design, and “Costume plot, original costume designs including fabric swatches, character sheets, actors' measurements and budget information” (you can tell im a freak specifically for backstage process/production things lmao).

As for books, I haven’t read Approaching the Millennium: Essays on Angels in America but it has two chapters that look interesting:

“Dramaturging” the Dialectic: Brecht, Benjamin, and Declan Donnellan’s Production of Angels in America by Art Borreca

Representing Sex on the British Stage: The Importance of Angels in America by Nicholas de Jong

there is a copy at the library near me, so maybe i will try picking it up on friday to browse. hell, i might swing by the national theatre archives in a few weeks just for the hell of it. if anyone has any other details on the show feel free to reblog/leave them in the comments below

[iftekharahmeddms]

Why should I hire PPC expert

Hiring a PPC expert ensures strategic campaign management, maximizing ROI through data-driven decisions and continuous optimization. An expert conducts in-depth keyword research, creates compelling ad copy, and implements advanced bidding strategies to lower cost-per-click (CPC) while increasing quality score. They monitor key performance indicators (KPIs) such as CTR, conversion rate, and ad relevance, ensuring optimal budget allocation. Additionally, they perform A/B testing, audience segmentation, and utilize retargeting techniques to enhance campaign efficiency. With expertise in platforms like Google Ads and Bing Ads, a PPC specialist ensures measurable results, faster lead generation, and a competitive edge in the digital advertising landscape.